Mobile applications have come a long way in the last decade, and their usage has exploded in popularity. In this blog post, we will take a look at some of the most significant statistics surrounding the growth of mobile application usage in the last ten years.
- Rise of Smartphone Usage:
Smartphone usage has increased exponentially in the last ten years. In 2010, only 35% of Americans owned a smartphone, but by 2020, that number had skyrocketed to 81%. This increase in smartphone usage has had a significant impact on the growth of mobile application usage.
- Increase in Mobile Application Downloads:
The number of mobile application downloads has increased significantly over the last ten years. In 2010, there were only 300,000 applications available for download on the Apple App Store. By 2020, that number had exploded to over 2.2 million. Additionally, the number of mobile application downloads has also increased, with an estimated 218 billion downloads in 2020 alone.
- Growing Popularity of Mobile Gaming:
Mobile gaming has become increasingly popular in the last ten years, with the mobile gaming industry expected to reach $77.2 billion by 2023. In 2019, 60% of all mobile application downloads were games, with users spending an average of 39 minutes per day playing mobile games.
- Increase in Mobile Payment Usage:
Mobile payment usage has increased significantly over the last decade. In 2011, only 10% of consumers had made a mobile payment, but by 2020, that number had increased to 29%. The convenience of mobile payments has contributed to their popularity, with 70% of consumers stating that they prefer to use mobile payments over other payment methods.
- Social Media Integration:
Social media integration has become increasingly popular in mobile applications. In 2016, the top 10 most popular applications all included some form of social media integration. Today, social media integration is considered a must-have feature for mobile applications, with 90% of mobile applications integrating with at least one social media platform.
Conclusion:
The growth of mobile application usage in the last ten years has been explosive, with statistics demonstrating the significant impact mobile applications have had on the world. The rise of smartphones, increase in mobile application downloads, popularity of mobile gaming, increase in mobile payment usage, and social media integration are all contributing factors to this growth. With the continued popularity of mobile applications, businesses must ensure that they are offering a convenient and personalized mobile application experience to stay competitive in the digital age.